The LV Project – Don’t Go In the Lake Without a Life Vest
July 18-21 Event Reminds that Life Vests Aren’t Only for Boats
A visit to the lake is meant to be enjoyed. It shouldn’t end in tragedy, but for many families each year it does, and not just from boating accidents. People drown when wading, diving or swimming in lakes – from young children to adults. The LV Project wants to remind people of the importance of wearing a life vest at all times in or near the water.
Dana and Brett Gage founded The LV Project in 2012 after they lost their son Connor in a drowning accident. He had just turned 15 and was at the lake for a birthday celebration. Connor flipped from a high boat deck, landed badly and never came up.
“On August 31, 2012, we lost our son and brother, Connor, in a drowning accident. In an instant, we went from a happy family of four, to a broken family of three,” Dana explains. “So now, our life is all about buoyancy – not just on lakes, but in life.”
The LV Project’s message is simple – be buoyant. The project focuses on water safety and recommends five things to do at the lake:
- Use life vests. Period. End of story. No exceptions. You can’t see through lake water. And people sink in lake water. Make life vests a hard and fast rule. And don’t waver.
- Know your crowd. Can they swim well? How old are they? The risk of drowning in natural water increases substantially at 15 years old, especially with guys.
- Know the conditions. Don’t assume water equals fun. Water is dangerous. How deep is it and what’s under the surface? Deep water means longer recoveries.
- Closely supervise. Drowning usually happens quickly and quietly. It’s not the splish splash stuff you see in the movies. Don’t take your eyes off the swimmers.
- Have a plan. Have an emergency plan in place. If, God forbid, something goes wrong, you’ll need it. Every second counts when someone is under water. Remember, drowning is never intentional. But it’s usually preventable. Imagine the what-if. Think. Be safe!
Beal and all of the expo’s volunteer ticket takers will be wearing life vests in support of The LV Project and to share the message. Look for The LV Project in booths 102 and 103.